Facebook Ads give you a much further reach. It lets you choose your market’s age, location, likes and gender. Facebook ads can either direct clickers to your Fanpage or to an external website.
Reach the right audience by targeting based on interests, geography, gender, device, or users similar to your followers. In addition, maximise the relevancy of your message by targeting by keywords in people’s Tweets. Get your Tweets and your account in front of more people who are interested in you. Only pay when users follow your account or retweet, favorite, reply, or click on your Promoted Tweet.
LinkedIn advertising model allows you to target people based on all their professional details (i.e. job role, company size, industry, location, etc.). They are best suited to companies offering B2B services. LinkedIn allows you to find and directly target the decision makers.
With Instagram ads, businesses can drive awareness and increase its customer base through visuals.
Paid search marketing (Google Ads) affords businesses the opportunity to advertise within the sponsored listings of a search engine or a partner site by paying either each time their ad is clicked (pay per click) or less commonly when their ad is displayed (CPM or cost per thousand).
Google Display Network
The Google Display Network allows to you connect with customers with a variety of ad formats across the digital universe. This network spans over two million websites that reach over 90% of people on the Internet. It can help you reach people while they’re browsing their favorite websites.
In-Display – This model allows you to place banner ads in the suggested/recommended videos section.In-Stream – These are the videos that play before a user’s selected video streams. Viewers can skip these ads after five seconds. Call-To-Action Overlay – These ads pop up inside the video while it’s playing. They require a powerful reason to hook and when used right, can be very effective in pulling watchers off YouTube and onto your site.
Bought Affiliate Media
(i.e. placing ads on particular and branded sites in specific places on the page).