SEO stands for either the process of “search engine optimisation” or a person who performs this process, a “search engine optimiser.”

Search engine optimisation is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimisations, they could have a noticeable impact on your site’s user experience and performance in organic search results.

While building your website you should always take into consideration your users on your website as they’re the main consumers of your content and are using search engines to find your work.

• Create unique, accurate page titles
• Accurately describe the page’s content
• Create unique title tags for each page
• Use brief, but descriptive titles
• Make use of the “description” meta tag
• Accurately summarise the page’s content
• Use unique descriptions for each page
• Improve the structure of your URLs
• Make your site easier to navigate
• Offer quality content and services
• Write better anchor text
• Optimise your use of images
• Use heading tags appropriately
• Make effective use of robots.txt