Email marketing is the direct mail strategy of the digital age: time-tested and proven to lead to results. It’s typically the foundation of any solid marketing campaign.

While email marketing might not have the glamor factor of PPC campaigns or remarketing, there is a reason organizations have been doing it for decades. With segmented targeting, A/B testing of copy, and more, there’s lots of ROI to be gathered from email marketing – in addition to the data you can gather based on how your marketing campaign performs.

For any comprehensive marketing campaign, email marketing done correctly is an essential step to being seen by your customers in a consistent and positive manner.