Television Advertising is a mass medium and a great way of reaching a big amount of people in a short amount of time. Television Advertising is the medium that, from all media, is used most as single tasking activity. A lot of people watch a lot of television, all over the world. The television landscape has changed a lot in the last few years. The emerging of digital channels has resulted in a huge range and diversity of channels.
Advantages of Television Advertising
- good mass market coverage
- relatively low cost per exposure
- combines sight, sound, and motion
- appealing to the senses
Limitations of Television Advertising
- high absolute costs
- high clutter
- fleeting exposure
- less audience selectivity
Want to find out if television advertising is the right media type to advertise your service?