TV Advertising

Television Advertising is a mass medium and a great way of reaching a big amount of people in a short amount of time. Television Advertising is the medium that, from all media, is used most as single tasking activity. A lot of people watch a lot of television, all over the world. The television landscape has changed a lot in the last few years. The emerging of digital channels has resulted in a huge range and diversity of channels.

Advantages of Television Advertising

  • good mass market coverage
  • relatively low cost per exposure
  • combines sight, sound, and motion
  • appealing to the senses


Limitations of Television Advertising

  • high absolute costs
  • high clutter
  • fleeting exposure
  • less audience selectivity

Want to find out if television advertising is the right media type to advertise your service?