Radio is a very divers and well known medium. Besides advertising spots, there are different other advertising possibilities like organising a contest or sponsoring an event. In the last few years there has been an increase in online radio listeners and online radio channels.
Advantages of Radio Advertising
- good local acceptance
- high geographic and demographic selectivity
- relatively low cost per exposure
Limitations of Radio Advertising
- audio only
- fleeting exposure
- low attention
- fragmented audiences
Want to find out if radio advertising is the right media type to advertise your product or service?