Radio Advertising

Radio is a very divers and well known medium. Besides advertising spots, there are different other advertising possibilities like organising a contest or sponsoring an event. In the last few years there has been an increase in online radio listeners and online radio channels.

 

Advantages of Radio Advertising

  • good local acceptance
  • high geographic and demographic selectivity
  • relatively low cost per exposure

 

Limitations of Radio Advertising

  • audio only
  • fleeting exposure
  • low attention
  • fragmented audiences

Want to find out if radio advertising is the right media type to advertise your product or service?

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